Undressing today’s man: Men’s fashion enters a renaissance

Fortune

A man waits with shopping outside a store on Oxford Street in central London.

FORTUNE — To all the ladies out there wondering, yes, that man in the cubicle next door or the guy at the grocery store does indeed have a better wardrobe than you.

And that shouldn’t come as much of a surprise. For the past few years, the gentleman shopper has been flexing his fashion purchasing power. In 2013, menswear sales grew by just under 5% worldwide, slightly outpacing womenswear, according to a report released this week by Euromonitor. That trend held true in some of the world’s biggest markets — in the U.S., U.K., and Germany, sales-growth of men’s apparel topped women’s.

“Men’s — historically — doesn’t move as much, period. It’s more resilient in a down time since they’re more brand loyal,” says Eric Beder, managing director at Brean Capital. That means a man devoted…

View original post 970 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s